Brand Marketing Specialist
With over a decade of marketing experience, I specialize in blending creativity, data insights and strategic execution to drive impactful brand growth.
Experience with revamping brand strategies to engage Gen Z and Millennials to consumer goods. I’ve led omnichannel campaigns, managed global PR efforts to increase media coverage by 35%, and used data analytics to optimize brand performance.
Loves consumer insights and data by running consumer panels. Deep dives into consumer feedback to leverage on brand strategy, innovation, consumer relations.
Extensive experience in content creation spanning from social, brand videos, product pages, out of home, and paid ads.
Retailer experience: Ulta, Sephora (global), Target, Shoppers Drug Mart, Douglas, Nykaa, H Beauty, Boots, TikTok Shop and DTC sites.